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Instagram has become one of the most popular and widely used social media networks. Business owners are now leveraging the power of this network along with their marketing strategies to maintain their strong presence on Instagram.
According to a Forrester study, of 2,500 brand posts on Facebook, Twitter and Instagram, Instagram posts had 58 times more engagement per follower than Facebook and 120 times more engagement per follower than Twitter.
To improve your brand visibility on Instagram, it requires something more than sharing photos and videos. The following are five proven and tested strategies for building credibility and improving your brand visibility.
If you want people to get excited about your brand be a talking point in the town, mention users in your news feed and let them take spotlight.
People love to get recognized and mentioned in some posts. Once you do this, they will be definitely be talking about your brand in posts to their friends.
Allow your customers to share their experience with your brand on your Instagram feed, and tell them to tag you within their posts.
Instagram is a big platform to earn higher engagement and ROI, but what if the majority of your traffic comes from other social media networks?
Obviously, you won’t be quitting it and shift your focus on something else, but you can integrate your marketing efforts to cross promote your accounts.
Use your primary social channels to encourage new Instagram traffic to follow you. Alternatively, you can tell your Instagram followers to check out your other profiles.
The popularity of Instagram has increased tremendously with the use of filters and third party apps. These boost the element of creativity and functionality, which was inherently available in the original app.
A consistent posting style can help brands improve their visibility and enhance engagement rate. The use of filters is discouraged while featuring ecommerce brands, because it degrades the high quality images of the product.
However, if you are going to use filters, make sure that you use the same filter on all your images to develop brand consistency.
Captions and CTAs on Instagram helps encourage brand engagement. The best way to get into a conversation with your followers is to develop a caption that will start a conversation and end with a CTA.
If you are running out of ideas for writing captions or CTAs that can engage your audience in a better way, use phrases like “Shop the look,” “Buy online,” “Click link in bio for more info,” and “Get x% off.”
Just like other social media networks, posting time on Instagram also plays an important role in increasing brand visibility and engagement. Currently, there are only a few services which automate posts on Instagram.
Track your targeted customers to know when they are online and share content during that time frame to engage a larger customer group.
