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There are over 600 million people hanging around on Instagram, which is making it a priority choice for marketers to showcase their brand. Many small and big brands are taking advantage of Instagram advertising to narrate their business story and show their product.
Ads posted on Instagram are clickable and highly effective. They merge with the organic posts on Instagram, and brands can target its target customers through Facebook demographics.
Instagram advertising helps improve ROI and brand awareness. Visuals are highly effective in grabbing user attention. Instagram took advantage of this, and provides its users with a platform where visuals are ruling over text.
Here are a collection of 8 tips from experts which will be helpful for you in optimizing Instagram advertising.
Instagram is built around visuals, and visuals only. It becomes a must for brands to develop attractive and powerful images to gain user attention towards their brand and products.
Make your ad look native on the Instagram feed, i.e. make use of such images as if they are part of the feed. Otherwise, it will be get skipped during scrolling.
The key to earning a higher ROI on Instagram is to make your ads look more native to easily blend in with other posts. Unlike other social media, Instagram holds an unwritten rule of “Less text on the image.” It believes text written on an image doesn’t allow images to reach users effectively.
According to the survey conducted by Mixpo,
“Marketers plan to produce more Instagram videos over the next couple years.”
Video ads help increase user engagement and increase brand reach. Instagram has increased the time of video to 60 seconds, so that marketers can narrate their brand's story much more creatively and effectively.
A bad or broken landing page gives the worst experience to your audience, and can become a nightmare for your campaign. Instagram is a mobile platform, and people don’t entertain unresponsive pages there. Everyone clicking on your CTA is expecting to arrive on a mobile-friendly page, and disappointing them can be dangerous for you.
Make your customers a part of your campaign. A study from Ipsos MediaCT found, UGC (user generated content) is 35% more memorable and 50% more trusted than other types of media and information.
If your brand has loyal customers and followers, they might be helpful to share pictures and videos related to your products, which could increase the reach of your brand.
Instagram is highly driven by the use of the hashtag. Make use of 2-3 relevant hashtags, which allow your ad to be found easily. Strategic use of hashtags allow businesses to improve their brand visibility quicker when compared to other social media channels.
One important aspect of advertising is split testing. It allows you to make minor changes in your ad campaign which can bring major benefits for you. Stop limiting yourself to one thing, keep trying something new and creative.
Instagram Ads makes it simple to do A/B testing, and replicate your existing ads to make changes in certain elements. When beginning, you can go with a CTA. Instagram provides a good selection of CTAs.
Lead the race and jump into Instagram advertising, because most of your competitors probably aren’t in. The above mentioned tips will help you do so.
