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With a community of over 500 million Instagrammers, Instagram has become one of the world’s largest advertising platforms. Instagram is not only a collection of various photographs and videos. With a larger audience base, it has become a talking point for brand marketers.
Facebook acquired Instagram in the year 2013 for $1 billion. Like father like son, Instagram ads look similar to Facebook ads. Instagram advertising is one of the mostpowerful social media tools, particularly when you are targeting the young age group of 18 - 35 year olds.
Earlier, Instagram ads were only available to a few select and established brands, but now they are available for every brand in almost 30 countries. These ads became part of the users Instagram feed and demanded user attention.
Instagram is an end to end advertising solution that drives real business results. With it, you can:
Once you have chosen the goal of your campaign, it’s time for you to select the ad type that can broadcast your brand message more clearly. Check out the different types of ad formats:
This ad format launched at the start of Instagram ads. As the title indicates, Photo ads or image ads are images posted showing the brand or the product. From inspiring people to watch your brand to encouraging them to take action, image ads helps in narrating brand messages beautifully.
It looks like other organic posts flowing on the network. You can add a CTA and hashtags to make it more reachable and encourage people to take further action once they have seen the ad.
This ad format is perfect if you are just beginning with Instagram advertising. Image/photo ads tend to perform well, because they blend in with organic posts on the network.
According to Forrester’s research,
“If a picture is worth 1,000 words then a minute video is worth 1.8 million words.”
The appeal of video ads is straightforward and higher than the other two ad formats. People prefer watching a minute of video rather than reading whole text or scrolling images.
Instagram allows brands to showcase their product through video ads. In the beginning, only 30 second videos could be displayed, which is now extended to 60 seconds. This allows brands and marketers to show their product and tell their story in a much more creative manner.
By default, Instagram plays video in auto play mode and without any audio until it’s tapped. Make sure you craft your video like a silent movie; easy to understand even without audio.
Make the first few seconds of your video attractive by including eye-catching visuals that will grab your audience’s attention. These types of ad formats are perfect if you have a story to tell.
Carousel ads add depth to advertising through photos/images. In carousel ads, people can swipe to see additional photos and CTAs provided in a single ad frame.
It is a more effective version of image ads and is accompanied with CTAs to lead audience toward a website for further knowledge.
It allows marketers to tell bigger brand stories through multiple, high quality images. Carousel ads are a collection of multiple pictures rotating through swipes that show different aspects of products or brands.
The carousel ad format is perfect if you are looking for advanced advertising options for your brand. This ad format helps improve the ROI of the brand showcased.
